10+
Years in Shopify
Shopify stuff
Built to convert
No fluff
Maybe a little fluff
Independent Shopify studio
SomewhatRounded. Surprisingly sharp.
Strategy, design and front-end development for Shopify brands that want something sharper than another beige template.
A small studio with a suspicious amount of Shopify experience.
∞
Odd bugs untangled
1
Person who actually answers
I turn brand ideas, Figma files and "could Shopify maybe do this?" messages into storefronts that feel good to shop and sane to manage.
Selected work
Built for humans.
And checkout buttons.
Brand-forward rebuild
UXTheme devCRO
Page Speed Deep Dive
LiquidCSSStrategyPage Speed
Section Library
SectionsCRO
What I do
The useful stuff.
None of the agency fog.
Shopify design + builds
New storefronts, redesigns and theme implementations with enough personality to be remembered.
Custom sections
Flexible, editor-friendly components your team can reuse without summoning a developer every Tuesday.
CRO-minded improvements
Sharper PDPs, clearer navigation and fewer tiny frictions nibbling away at conversion.
Fixes + rescue missions
Theme bugs, app conflicts, odd layout behavior and mysterious "it worked yesterday" situations.
How it works
A tidy little path
from idea to launch.
Discover
Goals, constraints, customers and the real problem hiding underneath the request.
Shape
Wireframes, direction and a sensible plan before the code starts multiplying.
Build
Responsive, accessible Shopify development with clean implementation and thoughtful QA.
Launch
Final polish, handoff and support so your team can confidently take the wheel.
Side quests
Products, experiments
and tiny commerce oddities.
Stay Fresh
A Shopify app that automatically keeps new-arrival collections tidy.
Theme experiments
Playgrounds for React islands, CSS art and better merchant workflows.
Micro tools
Small utilities built around recurring ecommerce headaches.
Brand worlds
Fictional stores used to test ideas before real clients have to.
Have a project?
Let's build something
worth scrolling for.
Tell me what is not working, what you are trying to launch, or the strange Shopify idea currently rattling around your head.